• Duties and Responsibilities

• The duties and responsibilities include a blend of strategic communication, relationship building, media outreach, and event management. Below are the key duties and responsibilities:

• Develop and implement comprehensive communication strategies to enhance the university’s reputation both domestically and internationally.

• Ensure consistency in messaging across all platforms, ensuring the university’s mission, vision, and values are clearly communicated.

• Prepare and review content for press releases, newsletters, social media posts, speeches, and other official communications.

• Establish and maintain relationships with international universities, governments, and educational organizations.

• Facilitate partnerships with global institutions for student and faculty exchange programs, research collaborations, and other academic partnerships.

• Represent the university at international conferences, forums, and events to promote its academic and research achievements.

• Coordinate and manage international delegations visiting the university and support outbound delegations.

• Develop and maintain strong relationships with national and international media outlets to secure positive press coverage for the university.

• Serve as the primary point of contact for media inquiries, ensuring the university’s stance and messages are clearly conveyed.

• Monitor media coverage, prepare reports, and analyze the effectiveness of media campaigns.

• Organize media briefings, press conferences, and interviews to enhance the university's visibility.

• Foster relationships with key external stakeholders, including government agencies, donors, alumni, and potential students.

• Work with local and international governments to advocate for the university’s interests in policy discussions.

• Enhance the university's engagement with local communities and build initiatives that positively impact the institution’s image and public relations.

• Develop and implement crisis communication plans to handle any issues that may affect the university’s public image.

• Organize international and public events such as conferences, webinars, seminars, and academic exhibitions to raise the university’s profile.

• Coordinate VIP visits, alumni gatherings, and other high-profile events, ensuring successful execution and maximum visibility.

• Plan and execute marketing campaigns around major events to enhance attendance and media coverage.

• Manage the university’s online presence across social media platforms, ensuring content is up-to-date and engaging.

• Develop digital strategies to enhance the university's brand globally and increase its reach among prospective students and partners.

• Oversee the creation of promotional materials such as brochures, videos, websites, and other resources to showcase the university's academic programs and initiatives.

• Ensure that all content aligns with the university's branding guidelines and communicates a cohesive message across all channels.

• Collaborate with the admissions department to develop international student recruitment strategies and campaigns.

• Build and manage relationships with international students, supporting their needs during their academic journey.

• Engage with alumni networks globally, fostering a sense of community and encouraging donations and participation in university initiatives.

• Conduct other duties assigned by the President of the University.